This is the second extract from my 1970's Die Huisgenoot, which I introduced about a week ago. Here are two ads aimed at young ladies. If the translations seem a bit literal, let's say it was intentional.
My favourite irony is how the Public Service (Civil Service for other countries) is supposedly "an employer with a big heart". Finding the heart of the South African government of the 1970's would've been quite a challenge I think.
SOENBAARHEID kom met ULTRA BRITE-TANDE!
Nuwe ekstra-sterk ULTRA BRITE-tandepasta maak u tande skitterwit—is die springlewendigste smaak in tandepasta! Glimlag glinsterfraai en maak u hele mond soenbaar!
MAAK U TANDE SKITTERWIT MET ULTRA BRITE!
KISSABILITY comes with ULTRA BRITE TEETH!
New extra strong ULTRA BRITE toothpaste makes your teeth shimmer-white—is the most lively taste in toothpaste! Smile glitter-beautifully and make your whole mouth kissable!
MAKE YOUR TEETH SHIMMER-WHITE WITH ULTRA BRITE!
Graduated lady
...you have an admirer
The Public Service has great appreciation for your qualifications and capabilities — and offers you a rewarding position in which to fully apply your knowledge and perceptiveness and find fulfilment. There are vacancies for:
Social workers Librarians Diet/Domestic science experts Language officers(translators) Chemists Physiologists Physiotherapists Occupational therapists Radiographers and vacancies in many other disciplines.
Posts that you are immediately interested in — with opportunity for further study — can achieve success in quickly. More and more senior posts are filled by comparatively young people!
Over and above an attractive salary and pleasant working conditions, the Public Service also offers you some of the best fringe benefits in the country: A five-day workweek. Up to 36 days of accruable holidays per year. Four months paid sick leave every 3 years. An annual holiday bonus. Comprehensive medical aid for which you as a single person pay only R2 a month. R15,000 group life insurance for just R7.50 a month. An excellent pension scheme, and many other benefits which can only be offered by an employer with a big heart.
Gegradueerde dame
...u het 'n bewonderaar
Die staatsdiens het groot waardering vir u kwalifikasies en bekwaamhede — en bied u 'n lonende betrekking waarin u u kennis en insig ten volle kan toepas en uself ten volle kan uitleef. Daar is vakatures vir:
Welsynwerksters Bibliotekaresses Dieët/Huishoudkundiges Taalbeamptes(vertalers) Skeikundiges Fisioloë Fisioterapeute Arbeidsterapeute Radiografiste en vakatures in talle ander rigtings.
Poste waarin u dadelik aansien het — geleentheid kry vir verdere studie — spoedig kan opgang maak. Al hoe meer senior poste word deur betreklik jong persone gevul!
Benewens 'n aantreklike salaris en aangename werksomstandighede, bied die Staatsdiens u ook van die beste byvoordele in die land: 'n Vyfdae-werkweek. Tot 36 dae oploopbare vakansieverlof per jaar. Vier maande siekteverlof met volle betaling elke 3 jaar. 'n Jaarlike vakansiebonus. Volledige mediese bystand waarvoor u as ongetroude slegs R2 per maand betaal. R15,000-groeplewensversekering vir net R7.50 per maand. 'n Uitmuntende pensioenskema, en talle ander voordele wat net 'n werkgewer met 'n groot hart, kan aanbied.
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